We can see here that impressions are poor at the weekend: is this because people aren’t there to engage with it or because you don’t Tweet at the weekend? Making changes to your Tweeting schedule based on this data could improve exposure and impressions. This bar chart of impressions over the last month gives you a good indication into how your content is performing, and areas for improvement. Impressions indicate how many times your Tweets appear in a user's timeline and can be seen. Twitter Analytics gives you a general overview of how well your Tweets are performing in terms of impressions ( see image below) and engagement. The best way to optimize the engagement of your Tweets is to find that magic time when the majority of your community are online! After all, what’s the point of Tweeting if there’s nobody around to see it? To achieve maximum exposure of your content, you need to know more about how many people your Tweets are reaching, and when your Twitter community is online and adjust your Tweeting schedule accordingly. Analyze the reach of your Tweets to discover when your community is online.
Using Twitter data analysis to fine-tune your targeting ensures you’re connecting with Twitter users that could have a real interest in your business and are more likely to become a customer.Ģ. Search using these keywords and add new users to a list, or target them as a tailored audience in your next campaign. This data is gathered from the Twitter bios of your followers, and shows you the most common keywords cropping up among your community, to help you build personas of the users you’re interested in targeting.Ĭombine this new insight from both Twitter Analytics and Audiense for precision targeting. This information can be taken, and cross-referenced with the ‘Followers Bio Tag Cloud’ in Audiense. Thanks to Twitter Analytics, we now know that 31% of our Twitter community are interested in marketing. Twitter Analytics - accessible to all Twitter users - can show you the percentage of followers with particular interests, based on what they Tweet about ( see the image below). Applying Twitter data analysis techniques to a Twitter community opens the additional insight into the type of people your Twitter marketing is attracting and help you further define their profiles with information such as what they’re interested in, where they’re located, and more. With the right tools Twitter data analysis can help you gain insight into your current Twitter community, which can be used to help you outline and define your target personas.
Use Twitter data to further define your buyer personas.
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